Prima Property Management

Privacy Policy

Last updated October 6, 2026

Prism Apartments is managed by Prima Property Management, LLC (“Prima,” “we,” “us,” or “our”). This policy explains how information is handled when you use this website, contact leasing, request a tour, or begin an apartment inquiry or application.

Information you provide

When you contact Prima, request information, schedule a tour or begin an application, you may provide contact, household, rental or application information. Application and screening services may collect additional information under their own privacy policies.

Automatic technical information

Website hosting, analytics, mapping and other service providers may process standard technical information such as IP address, browser type, device information, referring page, pages viewed, access time and approximate location for security, reliability and site operation.

How information is used

Information is used to respond to inquiries, arrange tours, provide availability and pricing, support applications, communicate about requested services, operate and improve the website, and meet legal or property-management obligations.

How information may be shared

Prima does not sell personal information for money. Information may be shared with property owners, affiliated companies, AppFolio and other service providers that support leasing, applications, website hosting, mapping and property management, or when required by law.

Third-party services

Third-party links and embedded services have their own privacy practices. Review the applicable provider’s policy before submitting information through an external service. Avoid sending sensitive application information by ordinary email.

Security, retention and updates

Prima uses reasonable safeguards and retains information as long as reasonably necessary, but no transmission or storage method is completely secure. This website is intended for people seeking housing and is not directed to children under 13. This policy may be updated as practices or legal requirements change.

Your choices and questions

To ask about, update or delete information you submitted, contact Prima at info@primapros.com or (608) 441-5420. Certain records may be retained when required or permitted by law.